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Living up to its commitment to being a dynamic company with the development and upliftment of all its employees a prominent consideration, Aberdare Cables hosted their Branch Managers to a challenging BMW Driver Training Course at Zwartkops.
The Aberdare leaders, always at the forefront, were the first to participate in BMW Driver Training’s New Night Programme. This is an innovative new programme which put the drivers through their paces and challenged their driving skills to the limit on the gruelling course. BMW driver trainers encouraged the Branch Managers to embrace the unfamiliar landscape of the race track and skid pad and pushed them to make split-second decisions which could have serious consequences if mistakes are made, and also helped them conquer personal barriers.
This activity was the culmination of the Aberdare Annual Branch Managers’ Conference at Royal Elephant Conference Centre in Centurion on 17th February 2011. The Managers, from 8 branches countrywide, spent a long day participating in the intense strategic conference which shapes the way the organisation moves forward in the market place and ensures it remains both competitive and innovative. This is an important event in the Aberdare business cycle as Managers share ideas and develop strategies. It also provides an ideal internal networking platform as these Managers are scattered across the country but face similar challenges.
The synergy between Aberdare and BMW is perfect. Both companies have a strong brand value ethos and are proud of their products. We are both striving to improve on our already solid products by investing in research and development and we are both recognised market leaders. In addition our Managers are dynamic, successful in their own field and young at heart which fits ideally with the BMW profile.
“The BMW high performance driving course was an exhilarating experience that tested the Aberdare people beyond their limits. It showed that with training preparation and the right equipment we could all achieve more than we had expected. It was a great team building event enjoyed by all with many stories to tell and run excellently by our BMW trainers” says Keith Edmond, Executive Director: Marketing Sales and Distribution.
